Chopin Vodka

Directed US launch of new product line for Chopin Vodka, “Chopin Red” Rye Vodka.  The campaign included media outreach, tasting events with the owner and founder of Chopin, social media sweepstakes and promotions, and sponsorship of special events including the Santa Barbara Film Festival.  At SBFF, we secured product endorsement shots with Kevin Costner, Harrison Ford, Seth Rogen, James Franco and Annette Bening.