Experience: Corporate Communications / Real Estate: Edge-on-Hudson
Agency of record for this ambitious $1 billion mixed-use, transit-oriented development, set on the site of the former General Motors Assembly Plant in Sleepy Hollow, NY. The 70-acre site along the Hudson River is located just 25 miles north of New York City and will restore access to the waterfront while jumpstarting economic development in the area. The project is led by master developers Biddle Real Estate Ventures (BREV) and PCD Development. Toll Brothers (NYSE: TOL) is building townhomes, loft condominiums and apartments in Phase 1 of the project, while Houston-based Hines is building additional luxury apartments. A DeCicco & Sons market will become the project’s first retail tenant. Edge-on-Hudson is set to include 1,177 units of housing; a 140-room boutique hotel; 135,000 square feet of retail space and 35,000 square feet of office space. The project will also feature more than 16 acres of parkland, and a winding promenade along the water.
HudsonPR secured exclusive New York Times coverage for the project groundbreaking, as well as coverage in local TV, radio and real estate industry trades, and has expanded community support with presenting sponsorship of signature events. HudsonPR manages the social media program for Edge-on-Hudson, including Facebook page design, editorial calendar, content creation, monitoring and response, and ad program.