Experience: Hospitality-Travel: Four Points by Sheraton

Four Points by Sheraton

Directed global PR and social media content for Four Points by Sheraton, driving the brand’s position as second largest worldwide growth pipeline for Starwood.  High profile initiatives included Friends of Four Points loyalty program, global scavenger hunt, and “Friend of a Friend” Facebook sweepstakes.  The 2013 program generated more than 320 million media impressions.